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The one industry unaffected by Wal-mart #comics http://bit.ly/5mlzGs

Posted: 05 Dec 2009 12:21 PM PST

The one industry unaffected by Wal-mart #comics http://bit.ly/5mlzGs

is this true? I hope it’s true. sounds like a good thing, but is it a good thing ? does unaffected just mean not successful enough to feel the pinch – to low to get any lower?  I don’t think my personal feelings about the monster chain mean much to the success of the industry… everything’s in such a state of flux right now – comics have definitely had harder times than now… maybe the current climate isn’t very telling, because comics are going digital anyways… it’s only a matter of when, not if.

I just had a lady call me tonight to try & sell me a Sunday newspaper for $20 a year.  She sounded desperate.  I really felt bad for her.  Her last resort to sell me the paper was a $10 Target gift card, which, if thought of as such, could be viewed as making the paper cost $10 a year (less than my pro flickr account?)… even though I didn’t take the offer, I still felt bad that that was this woman’s job & told her to “try & have a good night” (what else could I say, “get a new job”?)

but with the “big two” still trying to bend the new formats to their will, they’ve given us 2 experiences that I find unusable:
1. Marvel’s digital comics took took spiritual possession of my browser when I tried to view some freebies – I literally had to shut down my machine & boot up fresh…
2. DC’s Zuda site doesn’t hijack my browser, but they knew it was foreign enough of a comic delivery that they put up a mini tutorial on how to use the viewer when you go to a comic… less & less do I have time to do much more than view a simple RSS post in my feed reader, let alone, actually go to a site (though I may want to).

both of these seem to use everyone’s favorite resource-hog/base-level-content-fence, Adobe Flash.

now, contrary to what specific project evangelists may think, I don’t want either of these companies to fail in digital format – but they’re late to the game… they can innovate if that’s truly what’s happening, but they’re joining a forward motion already in progress… & both parent companies lack in this department.

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